There are a variety of ways in which you can market your ecommerce site so that you can increase visitors and ultimately your revenue. Some marketing strategies can be very expensive to learn like pay per click advertising, and other marketing techniques can take a lot of time to learn and perfect. If you are new to ecommerce or a even seasoned veteran, there are still probably some online marketing techniques which you can learn to help grow your business. Below we have put together some social media tips for ecommerce sites, as well as some on-site ideas to improve marketing efforts.

1. Build a community and products will sell
If you spend all of your time pushing products or services to people via social media, then you will get some sales, but you will also turn off a lot of people and potentially lose some of your customers. This is why you need to focus on building a community by connecting with customers and giving them insight into your ecommerce company. Social media is a great channel to increase sales, but it has to be executed correctly or it could have dire consequences. Figure out a ratio of community versus sales communication that works best for your ecommerce site. Most likely something like 80/20 or 90/10, where you only push products, sales, or promotions 10% or 20% of the time.

2. Figure out which social media channels work best for your ecommerce site
Not all ecommerce sites sell the same products, and therefore they also have different demographics when it comes to their customer base. Not all social media channels will be right for your business, as your customer base might not even use Facebook or Twitter. Make sure to review your analytics, and search online to see what social media channels your customers are using. You might even try to poll your customers on their favorite social media sites as another way to get insight on where else you can connect with your customers. (more…)