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February 7, 2012

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Advantages and Disadvantages of Facebook

Advantages and Disadvantages of Facebook:

The interactive features like fan pages, games, groups and even videos enable marketers to reach out to a worldwide audience. Therefore, ordinary people like you and me can branch out and brand ourselves into Facebook celebrities like those movie and TV idols whom we got so accustomed to over the years before internet.

This in turn provides great opportunities to receive immediate feedback from prospects and customers without having to spend excessively on media advertising, research and surveys. If you do it properly by addressing their concerns with relevant and applicable solutions, it will greatly increase your brand loyalty and clientele.

If many people know you there, it is very likely that your brand presence has already been felt. So long as you continue providing good quality information and service, gaining their trust in you on a long term basis will no longer be a how to but a platform to achieving greater success.

However apart from having advantages, brand has their disadvantages too.

Traditional marketers are used to message broadcasts like what you hear on radio and seen on TVs. These are extreme formal ways of mass communication. Upon using Facebook for the first time, they will find it hard to copy with the informal language and word tones which Facebook prefers.

Past cases have shown that some business owners’ attempts in enforcing rules and guidelines on Facebook. As in either you buy or get out of my shop tones that many retail shops are still using. Many members are unhappy with them. They want to know more about the products first before buying and certainly have the rights to.

There are also people who will only be your friends if you buy something from them as a condition. Or people whom you want to be friends with but do not want to be friends with you simply because they have never met and perceived you as another internet scammer.


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Appeal for Pakistan Flood victims

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As the winter is approaching …

Although flood waters in the northern part of the city receded over a week ago, those displaced are complaining that not enough government aid is reaching them.

Apart from food, water and medicine, affected residents also need household items like mattresses and pillows as all were damaged in the floods.

Soon the weather is going to change and people will face cold nights along the area which has come under floods. In some cases of severe weather the temperature can go down to negative 20 degrees. Its really hard to survive the winter living in tents. They won’t live too long in the cold temperatures. We have to get them in some sort of housing within the next two to three months.

There is a demand of 8000 winter packs (1 Quilt + 2 pillows) and the price of this pack is Rs. 1000. So far only 2000 packs has been arranged you are requested to update the information on your website for additional aid.

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fakhr alam appeal PIA flood relief

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Funds needed for Pakistan flood relief

The Canadian Red Cross is asking for funding to help flood victims in Pakistan.

It is estimated that six million people are in need of immediate assistance, including food, medicine, nutrition and clean drinking water, with a high epidemic risk.

Pregnant women, children and the elderly are most vulnerable.

Jan Brunschot, the Chatham branch’s community service co-ordinator for disaster management, said that some local donations have been coming in.

“We’re having trouble really pinpointing the extent of the damage, because we can’t get to some of the people,” she said on Friday.

On Monday, the Red Cross deployed a new field clinic. These clinics provide immediate curative, preventive and community health care.

Those wishing to donate may give online, call 1-800- 418-1111, or contact the local Canadian Red Cross office at 519-352-2510.

Cheques should be made payable to the Canadian Red Cross, earmarked “Pakistan Floods 2010″ and mailed to the Canadian Red Cross National Office, 170 Metcalfe Street, Suite 300, Ottawa, Ontario, K2P 2P2.

Donate $5 by texting REDCROSS to 30333. A onetime donation of $5 will be added to your mobile phone bill. All charges are billed by and payable to your mobile service provider.

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One month on, Pakistan’s torment worsens

Flood victims returning to their homes in Basera, Punjab, as the waters recede

Up to a million people have fled their homes in the past two days, as floods, never seen on such a scale, continue to sweep south.

A month after devastating floods first brought havoc to Pakistan, thousands of people were still fleeing surging water yesterday as the Indus broke its banks close to a historic city in the country’s south.

Officials said water had breached the river’s defences close to Thatta and had also flooded a second canal that feeds from the Indus. Yesterday evening, officials estimated that the 20ft breach in the levee, which happened early in the morning, could cause flooding in the outskirts of the city by nightfall.

Most of the 200,000-strong population of Thatta, 75 miles south-east of Karachi, have already left the city, camping out by the sides of roads or trying to move to cities out of the flood zone. Hundreds of families were taking shelter in an ancient Muslim graveyard and in a nearby Hindu temple.

Up to a million people have been forced to flee their homes in the past 48 hours. With so many needing help and so little relief reaching the southern parts of Sindh province, scores of people blocked a road in Thatta to demand more assistance. They complained that the scant supplies available were usually thrown from the backs of trucks, resulting in crowds of people fighting among themselves for food and water.

“The people who come here to give us food treat us like beggars,” an 80-year-old woman called Karima (who has just one name) told Associated Press. “They just throw the food. It is humiliating.” (more…)

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Pakistan Flood Donation 2010 Help

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Pakistan levee breach threatens historic city

Pakistani flood survivors have their meal at a roadside in Thatta near Hyderabad, Pakistan

Floodwaters broke through the levees protecting a southern Pakistani city again on Saturday, prompting more than 175,000 people to leave their homes in search of higher ground.

The evacuation of roughly 70 per cent of Thatta’s population began overnight after the latest levee breach, caused by the Indus river overflowing its banks in Sindh province.

The river is raging at 40 times its normal volume.

Many evacuees decided to camp out along the main road from Thatta while others kept moving in buses, cars, trucks and ox-drawn carts.

Taking shelter in graveyard

Thousands have headed for the high ground of an ancient graveyard for Muslim saints. The Makli Hill burial ground is not believed to be in danger of flooding.

The UN reports that around one million people have been displaced in Thatta and Qambar-Shadadkot districts since Wednesday because of floodwaters.

The floods began in the mountainous northwest about a month ago with the onset of monsoon rains and have moved slowly down the country toward the coast in the south, inundating vast swaths of prime agricultural land and damaging or destroying more than one million homes.

More than eight million people are in need of emergency assistance across the country.

U.S. officials announce Friday they would be sending 18 more helicopters to Pakistan by mid-September to help with flood relief efforts. These aircraft will supplement a fleet of 15 choppers and three transport planes already in use.

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UN Received Less Than Half Of Pakistan Flood Aid It Needs

Flood survivors in Pakistan are not only facing the threat of serious illness with a lack of doctors and medication, but food shortages as well, as the water has also washed away crops and submerged hundreds of thousands of hectares of fertile farm land.

The United Nations has so far received less than half of the $459 million in immediate aid funding it appealed for last week. Another $43 million has been promised. On Tuesday the World Bank announced it would redirect $900 million of its existing loans to Pakistan to assist in the flood recovery effort.

Canada has pledged up to $33 million.

Meanwhile, thousands of people await medical assistance, emergency shelter and food supplies and anger continues to grow over the government’s perceived sluggish response to the crisis. Aid agencies and the British government have complained the international community hasn’t stepped up to provide the money needed to help those in desperate need of basic life-saving necessities, including clean drinking water, food, emergency shelter and medicine.

The torrential downpours and the subsequent flooding has so far killed approximately 1,600 people and left as many as 20 million people in need of immediate assistance. The nation’s northwestern Sway Valley region has been hit particularly hard, where water has washed away entire villages and destroyed bridges and other key infrastructure, including hospitals and schools. Large swaths of the Punjab and Sindh provinces are also submerged.

Authorities warned Tuesday that the Indus River could burst its banks again.

Water-borne illness poses a great threat and the UN said cases of diarrhea are rising, increasing the risk of malnutrition.

Looting and protests over food shortages have also been reported in Punjab. The water washed away approximately 700,000 hectares of wheat, sugar cane and rice crops. Fruit crops have also been destroyed. Food prices have spiked since the flooding began more than three weeks ago.

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