Last Updated:
February 18, 2012

Signin or Signup to submit Article
Home » Careers » Better Job practice
Better Job practice
Per Page :

Advantages and Disadvantages of Facebook

by salman on Feb 22, 2011 Better Job practice, Business, donation, Email Marketing Comments Closed • , ,

Advantages and Disadvantages of Facebook:

The interactive features like fan pages, games, groups and even videos enable marketers to reach out to a worldwide audience. Therefore, ordinary people like you and me can branch out and brand ourselves into Facebook celebrities like those movie and TV idols whom we got so accustomed to over the years before internet.

This in turn provides great opportunities to receive immediate feedback from prospects and customers without having to spend excessively on media advertising, research and surveys. If you do it properly by addressing their concerns with relevant and applicable solutions, it will greatly increase your brand loyalty and clientele.

If many people know you there, it is very likely that your brand presence has already been felt. So long as you continue providing good quality information and service, gaining their trust in you on a long term basis will no longer be a how to but a platform to achieving greater success.

However apart from having advantages, brand has their disadvantages too.

Traditional marketers are used to message broadcasts like what you hear on radio and seen on TVs. These are extreme formal ways of mass communication. Upon using Facebook for the first time, they will find it hard to copy with the informal language and word tones which Facebook prefers.

Past cases have shown that some business owners’ attempts in enforcing rules and guidelines on Facebook. As in either you buy or get out of my shop tones that many retail shops are still using. Many members are unhappy with them. They want to know more about the products first before buying and certainly have the rights to.

There are also people who will only be your friends if you buy something from them as a condition. Or people whom you want to be friends with but do not want to be friends with you simply because they have never met and perceived you as another internet scammer.


2 Views : 2487

Business marketing vs. consumer marketing

by salman on Apr 9, 2010 Better Job practice, Better life values, Business, Finance, Pakistan, United Kingdom, US 1 Comment •

Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution.

While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. According to Hutt and Speh (2004), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals. While that advertising is limited, it often helps the business marketer set up successful sales calls.

Marketing to a business trying to make a profit (Business-to-Business marketing) as opposed to an individual for personal use (Business-to-Consumer, or B2C marketing) is similar in terms of the fundamental principals of marketing. In B2C, B2B and B2G marketing situations, the marketer must always:

successfully match the product/service strengths with the needs of a definable target market;
position and price to align the product/service with its market, often an intricate balance; and
communicate and sell it in the fashion that demonstrates its value effectively to the target market.

0 Views : 101

Education in Pakistan

by salman on Jan 21, 2011 Better Job practice, Better life values, Gifts, Jobs, Knowledge Comments Closed • ,

Education in Pakistan:

Education in Pakistan is divided into five levels: primary (grades one through five); middle (grades six through eight); high (grades nine and ten, leading to the Secondary School Certificate); intermediate (grades eleven and twelve, leading to a Higher Secondary School Certificate); and university programs leading to graduate (undergraduate) and advanced (post-graduate) degrees.
All academic education institutions are the responsibility of the provincial governments. The federal government mostly assists in curriculum development, accreditation and some financing of research. (more…)

0 Views : 174

Expand Business through Social Networking

by salman on Jan 12, 2011 Better Job practice, Jobs, Marketing Comments Closed • , ,

Expand Business through Social Networking

Websites help a company to expand and establish its business in on line marketing to reach out to a huge market of web users and retrieve larger profits. Firms advertise and promote their strategies, products, brand, plans, and aims along with making announcements using their official websites. Internet is regarded as a better medium of advertising than any other is because it helps in reaching out to a large number of customers in an effective way but in less time and money. It also facilitates speedy feedbacks for constant improvements. This is the reason that this medium is now extensively used for Social Media Marketing too.

Nowadays many social media sites are being developed on the Internet to spread ideas, communicate, and stay updated by connecting with people who have such information or with those who share a common goal or interest. Internet provides a perfect environment for exchanging ideas and communicating with people that makes it apt for advertisers and marketers. Internet offers you a lot more sources of communication than any other medium like E- mails and chats, which have been successfully increased by Social Networking sites. These sites not only provide easy communication between people and groups but also let different kinds of firms and organizations contact their audience.

Individuals experience indeed quite busy lives in the present times, where they do not find time to catch up with friends and family. The social networking sites also proves out to be helpful in this regard where you can get to know about their well being and progress even if you are not in touch with them. In addition, these sites provide opportunity to organizations in directly approaching their target audience to promote their brand and advertise their products through Social Marketing. In the normal advertising process, establishing a contact with the audience is a long process but social marketing facilitates easy approach to audience along with immediate feedbacks.

The process of social networking is facilitated through a connected chain of people who join sites and communities, as per their individual interest and advice their contacts to do the same. Networking is an effective tool that lets a person get into touch with a number of other individuals sharing common interest, hobbies, passions, education, or professions. This is why Social Networking is gaining popularity amongst people as well as organizations as a useful and helpful marketing and communication tool.

0 Views : 51

Save The Flood Victim

© 2010 UstaadKhan Articles. All Rights Reserved.