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February 7, 2012

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Advantages and Disadvantages of Facebook

by salman on Feb 22, 2011 Better Job practice, Business, donation, Email Marketing Comments Closed • , ,

Advantages and Disadvantages of Facebook:

The interactive features like fan pages, games, groups and even videos enable marketers to reach out to a worldwide audience. Therefore, ordinary people like you and me can branch out and brand ourselves into Facebook celebrities like those movie and TV idols whom we got so accustomed to over the years before internet.

This in turn provides great opportunities to receive immediate feedback from prospects and customers without having to spend excessively on media advertising, research and surveys. If you do it properly by addressing their concerns with relevant and applicable solutions, it will greatly increase your brand loyalty and clientele.

If many people know you there, it is very likely that your brand presence has already been felt. So long as you continue providing good quality information and service, gaining their trust in you on a long term basis will no longer be a how to but a platform to achieving greater success.

However apart from having advantages, brand has their disadvantages too.

Traditional marketers are used to message broadcasts like what you hear on radio and seen on TVs. These are extreme formal ways of mass communication. Upon using Facebook for the first time, they will find it hard to copy with the informal language and word tones which Facebook prefers.

Past cases have shown that some business owners’ attempts in enforcing rules and guidelines on Facebook. As in either you buy or get out of my shop tones that many retail shops are still using. Many members are unhappy with them. They want to know more about the products first before buying and certainly have the rights to.

There are also people who will only be your friends if you buy something from them as a condition. Or people whom you want to be friends with but do not want to be friends with you simply because they have never met and perceived you as another internet scammer.


2 Views : 2359

At Imran Khan’s Rally

by aminz on Jul 5, 2009 Chief Justice, Imran Khan, JI, Lahore, Middle Class, Pakistan, Petrol Prices, Politics, Power Shortage, Price Hike, Protest, PTI, Rally, Talibaan, Taliban, Talibanization, Unemployment, WAPDA 2 Comments •

On the eve of 3rd July, 2009, Pakistan Tehreek-e-Insaaf (PTI) organized a protest rally on the monumental Mall Road (Shahrah-e-Quaid-e-Azam) of Lahore.
protest was against acute power shortage, a sudden rise of prices in petroleum products (that will trigger an across the board price hike) and unemployment. The issues are indeed the most burning ones faced by Pakistan today. I’m sorry but terrorism, religious extremism, Talibanization etc. does hurt me but NOT as much as these things do. A suicide bomber is a real threat but he would rather kill me in an instant, however the above stated issues will leave me lurching somewhere between life and death, a much more painful ordeal. To get killed by a bomber is NOT a priority here .. its plain sarcasm. But lets leave that debate for a later occasion.

I later learnt that Jamaat-e-Islami (JI) also organized similar rally on that very day at about the same location, few hours before this particular event. PTI and JI are two political groups that opted to boycott last years’ general elections. It is good to see that they are playing their role in national politics one way or the other. I wish these political forces join hands for these issues and make a united front to get them resolved, just like they did for the “Chief Justice” issue.
Anyhow coming back to the rally. The rally was properly organized and had lot of party workers and a representation of women too. However, one thing which I was looking for and was utterly lacking was the educated youth and the white collar middle class. The workers present there were the typical paid party workers. Not saying that they shouldn’t be there but my image of PTI was a bit different. A friend of mine who is a party member and comes from an educated background was there at the rally but he too was watching the event from the sidelines like me. But lets not draw any conclusions from these observations at this point in time.
Imran Khan joined in the rally later on and as is natural the crowds were electrified by his presence. The procession then marched on towards WAPDA House where Imran Khan had to make a speech. The numbers out there in the procession were quite plausible. According to my most conservative estimate there were 2 to 3 thousand people in that rally. News items from national dailies about the event are also attached.

0 Views : 41

Business marketing vs. consumer marketing

by salman on Apr 9, 2010 Better Job practice, Better life values, Business, Finance, Pakistan, United Kingdom, US 1 Comment •

Although on the surface the differences between business and consumer marketing may seem obvious, there are more subtle distinctions between the two with substantial ramifications. Dwyer and Tanner (2006) note that business marketing generally entails shorter and more direct channels of distribution.

While consumer marketing is aimed at large groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing. According to Hutt and Speh (2004), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals. While that advertising is limited, it often helps the business marketer set up successful sales calls.

Marketing to a business trying to make a profit (Business-to-Business marketing) as opposed to an individual for personal use (Business-to-Consumer, or B2C marketing) is similar in terms of the fundamental principals of marketing. In B2C, B2B and B2G marketing situations, the marketer must always:

successfully match the product/service strengths with the needs of a definable target market;
position and price to align the product/service with its market, often an intricate balance; and
communicate and sell it in the fashion that demonstrates its value effectively to the target market.

0 Views : 89

Camel farm gains credibility

by sufisahab on Oct 3, 2009 Better life values, Careers, Health & Fitness, Knowledge, United Kingdom, World News Comments Closed • , , , ,

Dr Marcel Smits

Dr Marcel Smits

The Bedouin of the Egyptian Sinai Peninsula have long been convinced that the milk of camels can cure almost any internal disease, driving bacteria from the body.

 

The Food and Agriculture Organisation of the United Nations reports that doctors in parts of Russia and Kazakhstan often prescribe it to convalescing patients.

In India, camel milk is used therapeutically against jaundice, tuberculosis, asthma, anaemia and piles.

And there is some evidence of a much-reduced incidence of diabetes in parts of the country where it is regularly drunk.

European health food?

In the Netherlands, proving the veracity of such claims to a sceptical European audience has become a family concern.

When 26-year-old Frank Smits became Europe’s first commercial camel farmer, his father, Marcel, a neurologist at Gelderse Vallei Hospital in Ede, decided to help the cause by recruiting his medical colleagues to look into some of the alleged health benefits of his son’s product.

Three years down the line, Dr Smits has attracted enough interest and credibility for his research to win funding from the local health authority and nearby Wageningen University.

“I think this milk does have some potential to become a new health food in Europe, but I prefer health food when it’s proven scientifically,” he said. “And that’s what we are trying to do.

“For example, we did a study with diabetic patients, involving giving them half a litre of either cow or camel milk here in the hospital, starting early in the morning and monitoring their blood sugar level every 30 minutes for three hours.”

The patients were not told whether they had drunk milk from a cow or a camel, said Dr Smits, adding that the the full results from the tests would be available at the beginning of next year.

“In the meantime, we are starting a bigger study, lasting three months, with up to 200 diabetic patients and we would not be commissioning such a study if the results of the first research had not been encouraging,” said Dr Smits.

“We have also found evidence that diabetics feel better when they are regularly drinking camel milk, that their quality of life seems to improve.

“I don’t know if this is only the influence on the diabetes or if it is also other aspects of camel milk which improve well-being. And that is also one of the things we are looking into.” (more…)

0 Views : 78

Career Choise

by sufisahab on Oct 9, 2008 Careers, Jobs, Resumes, Uncategorized Comments Closed • , , ,

We then set out on a career path with a clear starting point, a vague mid point and beyond that often a complete unknown.

Any thought of a subsequent career change is often put off. Instead promotions follow, headhunters call, offers are accepted and life goes on.

Then at some point, often triggered by a major birthday or a material change in personal circumstances or a significant external event such as redundancy, we reach a “career crossroads” when the idea of a career change becomes ever more attractive.

Perhaps our work-life balance is no longer acceptable or we are not enjoying what we do, which raises some important questions:

Am I going to seek a career change or continue what I am doing for the rest of my working life?

Is a major career change of direction feasible?

What do I really want to do?

And how am I going to make a career change?

The way forward is to take stock of where we are and decide where we would like to be and what it will take to get there:

Examine our skills, marketability and personal preferences.

Make decisions about what to do next, plan a strategy and then execute that strategy, just as we’d undertake a business project.

We now have a choice:

Do we try and struggle through this on our own?

Or do we consider enlisting professional support and know how, which will enable us to move forward more quickly and decisively and probably achieve a better result?

http://www.resumeclix.com/

0 Views : 52

Career Education

by sufisahab on Oct 9, 2008 Careers, Jobs, Resumes, Uncategorized Comments Closed • , , ,

They are looking for experience that is job relevant, experience that can only be obtained from extensive on-the-job experience or by undertaking specific career education and training. It makes you a more attractive job candidate because a potential employer realises that on-the-job training will be at best unnecessary and at worst only limited. The result is that specific career education and training can catapult you into your new career.

You will generally find that career education courses and career training courses have a shorter duration than a degree course because they do not include general education subjects that you already learnt at high school. They also cover a wider range of subjects than you will find on degree courses.

If taking a degree course does not appeal to you or you would prefer a vocational course instead, career education and training may well be the right choice.

Online Career Education and Training

These days online learning is becoming an ever more popular way to gain career education and training. Consider these advantages:

  • Because it’s less expensive than attending a college and enables you to work at your own pace and in your own time.
  • Because you can often start at anytime although some online career education and training sites do have a designated start date.
  • Because generally you can work at your own pace although be aware that some online course follow regular semesters.
  • Because you won’t be on your own because most career education and training sites will appoint an instructor who will provide course material and set assignments.
  • Because you’ll be working from home you will save on travel and accommodation expenses.
  • Because mums can stay at home to study, enjoy not leaving their children and avoid costly childcare services.
  • Because just like so much else on the Internet, career education and training courses are available regardless of your social status or whether you have a physical disability.
  • Above all because there is no racial discrimination online.
  • Because one huge advantage of taking a degree course is the chance to meet and interact with people from all walks of life and social backgrounds, which is also available through online career education and training courses because most offer forums where you can meet and discuss with other students who may be from anywhere worldwide.

http://www.resumeclix.com/

0 Views : 51

Co-education

by salman on Jan 9, 2011 Better life values, Careers, Knowledge, science Comments Closed • , ,

Co-education

Co-education is a system of giving education to both sexes together. It has many consequences. It is economical and frugal. It generates a spirit of comradeship between boys and girls.

The problem of shortage of trained teachers can be dealt with by this system. Boys overcome their curiosity and girls, their shyness. They learn to respect one another. Though a few conservative people are against this system, their views do not hold ground. Co-education generates harmonious relationship, a sense of co-operation, and thus, helps in the progress of the nation.

Today, co-education is prevalent in almost all the countries of the world. In India, there are a number of co-educational schools, colleges and universities.

There are a number of advantages in the co-educational system of education. It is economical. Poor countries cannot afford to open separate schools for boys and girls. If boys and girls are taught together in the same school, then there will be no need to open separate schools for them. Thus, the cost to be incurred on building infrastructure, furniture, stationery, personnel recruitment, etc. will be saved.

There is a shortage of good trained teachers in developing countries like India. If there is co-education, same staff can teach both boys and girls at the same time in the same class, and the problem of shortage can be dealt with. Establishing more of co-educational schools can help in spreading literacy even with the limited teaching staff and infrastructure. Thus, it will be beneficial for both boys and girls and the nation as a whole.

Co-education helps the boys and girls to intermingle and understand each other well. They become more broad-minded and tolerant towards the opposite gender. They interact freely with one another, thereby overcoming hesitation and shyness. Thus, co-education leads to a healthy and harmonious relationship between boys and girls.

In a co-educational school, boys are free to meet and talk with girls. They develop a feeling of friendship among themselves. Boys then, usually don’t indulge in eve-teasing. Co-education contributes to the balanced development of the personality of boys and girls.

A new study has revealed that the co-educational schools are better as the presence of girls in classes restrains boys from indulging in unruly behavior and improves their academic performance. Infact, a higher percentage of girls not only lowers the amount of classroom disruption but also fosters a better relationship between students and their teachers. The researchers found that classes with more than 55% of girls resulted in better exam results and less violent outbursts overall. Boys with more female peers in their classes showed higher enrolment rates in both advanced mathematics and science classes, but overall benefits were found in all grades for both sexes. They conclude that this effect is due to the positive influence, the girls are adding to the classroom environment.

Infact the study found that primary school classrooms with a female majority showed increased academic success for both boys and girls. In the middle and high schools, the classrooms which had the best academic achievements overall were consistently those that had a higher proportion of girls enrolled. The researchers suggest that boys and girls may learn differently, but it is better not to send them to sex-segregated schools.

Boys become conscious of their dressing habits, behavior and the style girls. They work hard to remain ahead of one another. Co-education reduces gender bias in the society. It generates a feeling of equality between both and sexes. The feeling of male dominance may be wiped out from the society if this system of education is given importance.

However, some people are opposed to the system of co-education. According to them, this system is against the Indian culture and tradition. It is also argued that girls feel freer in an institution which is meant only for girls. As such they have greater scope of developing their personality. They also participate in sports, dramatics and debates more freely.

Teachers of some subjects like Biology also find it easier to explain some chapters more thoroughly if only girls or only boys are sitting in the class. Sex education has also been introduced and in co-educational schools even teachers find it difficult to discuss such topics in the class.

It is also felt that since students (especially teenagers 13-19 years of age) are of impressionable age, the possibility of their going astray is much more in co-educational institutions, where they enjoy more freedom of intermingling with the other sex. They also do not remain focused on studies.

It should be acknowledged that in the fast changing society of twenty first century co-education has to become the order of the day. Today girls are entering all professions in large numbers. Many of them are heading big organizations. Co-education will help young boys and girls to mix freely and understand one another better. Today’s children are tomorrow’s citizens. We must encourage them to develop their personality in a free healthy atmosphere. Girls no more have to remain confined to the four walls of the house. Co-education will help both sexes to learn and work together for the progress of the country.

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Education in Pakistan

by salman on Jan 21, 2011 Better Job practice, Better life values, Gifts, Jobs, Knowledge Comments Closed • ,

Education in Pakistan:

Education in Pakistan is divided into five levels: primary (grades one through five); middle (grades six through eight); high (grades nine and ten, leading to the Secondary School Certificate); intermediate (grades eleven and twelve, leading to a Higher Secondary School Certificate); and university programs leading to graduate (undergraduate) and advanced (post-graduate) degrees.
All academic education institutions are the responsibility of the provincial governments. The federal government mostly assists in curriculum development, accreditation and some financing of research. (more…)

0 Views : 153

Expand Business through Social Networking

by salman on Jan 12, 2011 Better Job practice, Jobs, Marketing Comments Closed • , ,

Expand Business through Social Networking

Websites help a company to expand and establish its business in on line marketing to reach out to a huge market of web users and retrieve larger profits. Firms advertise and promote their strategies, products, brand, plans, and aims along with making announcements using their official websites. Internet is regarded as a better medium of advertising than any other is because it helps in reaching out to a large number of customers in an effective way but in less time and money. It also facilitates speedy feedbacks for constant improvements. This is the reason that this medium is now extensively used for Social Media Marketing too.

Nowadays many social media sites are being developed on the Internet to spread ideas, communicate, and stay updated by connecting with people who have such information or with those who share a common goal or interest. Internet provides a perfect environment for exchanging ideas and communicating with people that makes it apt for advertisers and marketers. Internet offers you a lot more sources of communication than any other medium like E- mails and chats, which have been successfully increased by Social Networking sites. These sites not only provide easy communication between people and groups but also let different kinds of firms and organizations contact their audience.

Individuals experience indeed quite busy lives in the present times, where they do not find time to catch up with friends and family. The social networking sites also proves out to be helpful in this regard where you can get to know about their well being and progress even if you are not in touch with them. In addition, these sites provide opportunity to organizations in directly approaching their target audience to promote their brand and advertise their products through Social Marketing. In the normal advertising process, establishing a contact with the audience is a long process but social marketing facilitates easy approach to audience along with immediate feedbacks.

The process of social networking is facilitated through a connected chain of people who join sites and communities, as per their individual interest and advice their contacts to do the same. Networking is an effective tool that lets a person get into touch with a number of other individuals sharing common interest, hobbies, passions, education, or professions. This is why Social Networking is gaining popularity amongst people as well as organizations as a useful and helpful marketing and communication tool.

0 Views : 46

First Interview

by sufisahab on Oct 9, 2008 Careers, Jobs, Resumes, Uncategorized Comments Closed • , , ,

When the Duke of Wellington said that The Battle of Waterloo ‘was won on the playing fields of Eton’ he could have been stressing the importance of preparation. As with so much else in life, preparation for the first interview is pivotal.

To have a fighting chance at this stage, the candidate needs to treat it like an exam. Although recruiters will be aware that candidates could have interviews with other employers, they will want to be sure that a candidate has genuine reasons for applying to their company. Just wanting a job, rather than wanting a job with that particular company, is not going to get a potential employee very far.

The candidate should set about researching the company systematically. Key areas of research will be company history, leading executives, financial performance, recent news, global structure, recent successes and failures, strengths, weaknesses, opportunities and threats.

This information serves as a minimum requirement to get through the early stages of the interview. The interviewee also needs an understanding of the basic functions of the department and the job applied for, as well as some background on the company’s graduate recruitment programme.

Candidates should also find out exactly what graduate position they are being considered for. There is nothing worse, for example, than going to an investment banking interview wanting to be a trader, when one is being interviewed for a back office position.

The first interview is normally carried out by a company’s human resources team. They are likely to be attending numerous universities interviewing for a number of different graduate positions.

From their point of view, the purpose of the first interview is to match potential employees’ character profiles with the corporate culture of the company and individual departments within it.

Interview check-list

A candidate should consider the following:

Questions

The purpose of all interviews is to enable both parties to make an informed choice. A candidate needs to perform a balancing act between conveying the right message in their answers, and asking the right questions to be able to make an informed decision if they are offered a job.

The first interview is a macro interview and questions should focus on the company and its approach to undergraduates’ hiring, training and development. Candidates should put time aside to prepare questions, research the answers and ideally ask for more information in the interview. The quality of a candidate’s questions says a lot about their research and the seriousness of their application.

Under the microscope

Everything that a candidate says and does is being assessed. The interviewer is assessing both style and content. This is a very subjective part of the process for the interviewer, who must whittle down a large number of applicants down to a manageable shortlist.

Enthusiasm

There is a saying that enthusiasm sells. So if a candidate feels enthusiastic about certain aspects of the company, the job or their own life, they should demonstrate it.

Know thyself

Recognize strengths and weaknesses. There should be alignment to the psychometric test or questionnaire. Candidates should be able to back-up any comments with real life examples.

Pressure

Be prepared for shock tactics: not every interviewer will be pleasant. There are many cases where there may be two or more interviewers involved at this stage, and it is not uncommon for someone to take on the ‘bad cop’ role. This person will put the interviewee under pressure by being confrontational, questioning answers aggressively and testing the resolve or depth of true knowledge, feeling or desire on issues.

Logic and consistency

The interviewer is looking for a consistency of message. For example, in the types of job and company applied for.

Presentation

First impressions last. Some people say that one never looks as good as at the first interview. Invest time into preparation. If in doubt, it is better to err on the side of being more conservative.

Punctuality

Be early, know where to go, and plan the journey. If an interview is at 1700 in London the time taken may be longer than it takes at 0800 because of rush-hour traffic, for instance. Being late for a first interview is a killer.

Top tips

Do not arrange an interview for the morning after a big night out. Chew a mint or gum before arriving, and watch out for cigarette or kebab breath. If nervous, put some tissue paper or a paper towel in a pocket – this is good for wiping the sweat from hands before handshakes.

http://www.resumeclix.com/

0 Views : 45

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