Advertising has become increasingly important to business enterprises – both large and small. Outlays on advertising certainly attest to the management’s faith in the ability of advertising efforts to produce additional sales. It would be difficult to conceive of a firm that does not attempt to promote its product in some manner or another. Most modern enterprises simply cannot survive without advertising.
Non- business enterprises have also recognized the importance of advertising. The attempt by army recruitment is based on a substantial advertising campaign, stressing the advantages of a military advertising. In fact, it is reasonable to say that advertising now plays a larger role in non-business enterprises than it ever did in the past.