What is the main difference between email marketing and pay per click marketing? Shortly, email marketing is a cleverly written sales letter, which you send to your mailing list, about your internet business and products. Pay per click, on the other hand, is a short ad about your business and products. Every time someone clicks your ad you have to pay a small fee to service provider. Both methods have their own pros and cons and in this article we will take a closer look at those.
Benefits of email marketing over pay per click:
1. Email marketing is an easy process to reach a huge customer base with perfectly written sales letter. Pay per click is based on keywords and it needs more technical research and approach.
2. With email marketing no expenses are involved (except autoresponder provider’s fee, if you have one). If you have a large database of addresses you can start doing your advertisement for free. Pay per click involves expenses and you have to pay every time someone clicks your ad.
3. Sales letter sent to your mailing list is quite precise to your needs, while in pay per click advertising a small mistake in keyword selection can result in a huge wastage of your money.
4. Through email marketing you can make repetitive requests to your prospects. This is impossible when using pay per click advertising.
5. You can always immediately inform your prospects about new updates and offers of your products. This cannot be done with pay per click since your ads appear arbitrary in other people’s websites.
Benefits of pay per click over email marketing:
1. Email marketing needs a database of addresses to start, whereas with pay per click you do not need any earlier contacts.
2. Response in email marketing usually takes time. Pay per click approach can give you almost instant response.
3. Testing the efficiency of your email marketing sales letters is quite time consuming. With pay per click advertising testing process can be done much faster.
4. Email marketing does not give you any visibility and reputation to anyone else but your prospects. With pay per click your presence will be displayed at various prominent places in the virtual world.
5. Email marketing is a continuous process and needs a constant approach. When your pay per click campaign is ready and well-designed, you can pretty much automate your promotion efforts.
Here were a couple of pros and cons about these two popular internet marketing methods. Guarantee of success cannot be given in either one of these methods, but when doing it properly, both of them can be extremely beneficial for your internet business.