The Internet has and continues to affect just about every facet of business communications.  Although the industrial sector is behind in terms of embracing all the Internet has to offer, especially in the area of social media, they are beginning to take notice.  Websites for industrial companies are being redesigned with more strategic content that is search engine optimized.  Manufacturers who scoffed at all the fuss about Twitter a year ago are suddenly appearing in the Twitterverse and taking their first tentative steps at social media marketing. Engineers at industrial firms are joining groups on LinkedIn for industrial marketers where discussions take place about how best to harness the potential of social media networking.

Industrial marketing and sales paradigms are beginning to shift.  The days of “the hard sell” and “marketing in your face” are over.  Customers and clients are looking for relationships with vendors – not just their products and services.  In the service industries, the benefit of someone’s expertise is often expected for free before it is paid for.  The world is getting smaller and competition is getting stiffer.  Customers expect vendors to be available in “Internet time” (24/7) rather than the traditional 8 to 5 business day timeframe.  Social media has created an environment in which the companies who get noticed are the companies who are more . . . well, social.

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Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons.

The data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website.

There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site.

For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors.

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Are you a local business market owner? Are you thinking that to learn and to master internet marketing is not a MUST for you or even necessary for you ? Do you think that prospect have different strategies when looking for global versus local items?

Think about it: • About 25% of all searches, over one billion each month, are now focused on local business market. • 100 million potential customers are already surfing each single day on the web, meaning 25 million searching locally. • 1 million new potential are added on the web each day, meaning 250 000 added locally. • In the very near future, most people will be going to the Internet to locate and find information on local businesses. • Google, Yahoo, and other search providers are aggressively building local online search capabilities, and once consumers catch on to the benefits, they never go back. • Potential clients are using search engine to get information and solution for the problem
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Are you sure your site is search engine compatible? Cannot answer to this simple question but it can cost you a lot more if you are not sure of it. About 70% of site owners today are missing out on the search engine traffic as they are not among the top search engine position. That means the whole point of designing and developing a website has totally gone wasted. If the potential customers don’t know your business exist because they can’t find it on the search then you are losing out a lot of revenues. Over 80% net visitors find sites through search engines conducting a keyword search for the services or products that the business offers. So a high ranking site can get all those benefits if they are seen by the potential customers. Continue reading

Generating leads  is important when it come to your online business. There are dozens of proven and innovative ways to generate leads for your online business. The good news is that many techniques for producing leads are low cost or even free. You want to use your money wisely when generating leads. With help of the internet and local resources, it has never been easier to run a successful online business. Learning how to choose your prospects will dramatically minimize your costs for sales and marketing. In this article, we will look at some ways to generate a lead and keep it on track. Continue reading

Generating leads  is important when when it come to your online business. There are dozens of proven and innovative ways to generate leads for your online business. The good news is that many techniques for producing leads are low cost or even free.You want to use your money wisely when generating leads. With help of the internet and local resources, it has never been easier to run a successful online business.Learning how to choose your prospects will dramatically minimize your costs for sales and marketing. In this article, we will look at some ways to generate a lead and keep it on track.

Identify your target audience – It would be a waste of your financial resources to send out leads if you do not know exactly whom you want to target for your online business . It is best to write a simple paragraph describing who your ideal prospects are.Perhaps the easiest way to generate online leads is to provide an opt-in form. You must have an irresistible offer so people will come to your website and identify themselves.If a visitor looks at the information on your site and their interest is piqued, it is a natural next step for them to sign up to your email marketing list. And there you have it – a qualified lead.
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You’ve got a highly-researched niche, and you’ve written the perfect SEO article to showcase it. The only problem is, no one’s reading it, and you have no idea why! Chances are, your article’s title is to blame. When it comes to SEO content, article titles can mean the difference between tons of success and an article that never gets off the ground.

Internet searchers have unbelievably small attention spans. You only have a few seconds to convince them to check out your SEO article. That’s why the perfect title is so important – it makes the first impression, good or bad.

So, how do you create the perfect title for your SEO articles? Follow these tips:
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Are you sure your site is search engine compatible? Cannot answer to this simple question but it can cost you a lot more if your are not sure of it. About 70% of site owners today are missing out on the search engine traffic as they are not among the top search engine position. That means the whole point of designing and developing a website has totally gone wasted. If the potential customers don’t know your business exist because they can’t find it on the search then you are losing out a lot of revenues. Over 80% net visitors find a sites through search engines conducting a keyword search for the services or products that the business offers. So,a high ranking site can get all those benefits if they are seen by the potential customers.

All website owners dream of having a high ranking site but it can only be attain be the search engine ranking can be done correctly. Now, have you heard about the search engine optimization services? It’s better you do as that’s the most effective way to get your site listed on higher search engine ranking.
Continue reading

Are you sure your site is search engine compatible? Cannot answer to this simple question but it can cost you a lot more if your are not sure of it. About 70% of site owners today are missing out on the search engine traffic as they are not among the top search engine position. That means the whole point of designing and developing a website has totally gone wasted. If the potential customers don’t know your business exist because they can’t find it on the search then you are losing out a lot of revenues. Over 80% net visitors find a sites through search engines conducting a keyword search for the services or products that the business offers. So,a high ranking site can get all those benefits if they are seen by the potential customers.

All website owners dream of having a high ranking site but it can only be attain be the search engine ranking can be done correctly. Now, have you heard about the search engine optimization services? It’s better you do as that’s the most effective way to get your site listed on higher search engine ranking.
Continue reading